How to Determine if Your Copywriter is Worth Top-Dollar
If you want to generate an income online, you're going to have to have a site. If you desire that site to bring in money, it needs to be written really well. Unless you're good at copywriting already it's a good idea to hire someone qualified to write the text on your site. A qualified copywriter will bring in lots more money than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, not all copywriters are born equal. Some copywriters are really talented. Some dream of having talent but are merely trying to make a few bucks because they've heard that online copywriting is easy. Here are tips on how you will be able to figure the difference.
Does the writer have a site of his or her own? Any copywriter that wouldl ike to write web copy must have a web site that houses their bio, their resume, some samples and whatever else they feel the need to share. If the writer has no web site, how can they claim to be able to help you with the one you are building? Pay attention to the copy used on this website also. If there are several errors, this is not good.
How well do you respond to the copy on the copywriter's web site? This goes beyond the simple discovering of grammar and spelling mistakes. Does the site copy trigger an emotional response as you are reading it? Does it help you warm up to the copywriter? Does it make you straight from the source want to follow up and find out more about the copywriter? Does it make you raring to employ them right away? Does the website copy make you feel like you have to click away? Does the website copy make go now you angry? These are all crucial reactions and you should listen to them.
Carry out a bit more research on the copywriter. Seek reviews for the writer on third-party sites and online discussion boards. It is likely that the only reviews on the copywriter's site are going to be good ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be manipulated by the writer him or herself. Closely examine these reviews. It is smart to ask the writer to provide you references too. You should actually contact each reference and ask for an honest opinion about the writer from each person.
Be sure you spend at least a little time browsing the samples furnished by the writer. Try asking the writer to send you some samples that aren't already provided on the site. This is especially important if the copywriter states he or she is an expert in a specific field. If the writing is unclear and reads like a regurgitated Wikipedia article, you should move on.
You have lots of options available to you when you're trying to determine whether or not to hire a copywriter. It is crucial to do your homework and look beyond the writer for information regarding his/her reputation and character.